More Americans are paying each other via mobile apps than ever. From 2018 to 2021, the total value of mobile peer-to-peer (P2P) transactions in the U.S. could rise from $156.49 billion to$244.03 billion, according to eMarketer.
The firm alsorecently identified the three leading apps in that market:PayPal’s (NASDAQ:PYPL) Venmo, Square’s (NYSE:SQ) Cash App, and Zelle. eMarketer notes that Venmo was the most popular mobile P2P payment app last year, but Zelle could overtake it this year and remain the top platform through 2022.
Data source: eMarketer. Chart by author.
Zelle is supported byover 100 financial institutions, many of which see the platform as a way to counter Venmo and Square Cash. Zelle’s growth isn’t necessarily bolstered by user preferences — it’s simply integrated into more banking apps.
However, eMarketer’s forecast doesn’t account for newer competitors, like ApplePay Cash, which was launched inthe U.S. last December. The iMessage-based service could be disruptive since iOS powersover half of all mobile devices in America, according to StatCounter. Alphabet’s Google alsoadded P2P payments to Google Assistant earlier this year.