Tweet Xerox (XRX) was founded in 1906 as the Haloid Company; it was named Haloid Xerox in 1958 and Xerox Corporation in 1961. 2010 revenue was $22 billion, with 136,000 employees and a geographical scope extending to 160 countries. Xerox’s financial performance is based on the following two primary reportable segments – Technology and Services. The Technology segment includes the sale of document systems and supplies, technical services and product financing. The products range from: “Entry,” includes A4 devices and desktop printers; to “Mid-range,” includes A3 devices that generally serves workgroup environments in mid to large enterprises and includes products that fall into the following market categories: Color 41+ ppm priced at less than $100K and Light Production 91+ ppm priced at less than $100K; to “High-end,” includes production printing and publishing systems that generally serve the graphic communications marketplace and large enterprises. The Services segment is comprised of three outsourcing service ... … Read entire article »